Monday, 20 November 2017

 

‘Sokhipad’ Brand Launching Program

Abul Bashar Meraz, BAU correspondent:Bangladesh has enough potentials to march ahead with advanced countries. But there are some very major obstacles which should be brought down. Regarding this concept, the inauguration ceremony of 'Sokhipad' was held Tuesday Evening at city Park convention center, Dhaka.

Organiser said that, ‘Sokhipad’ is a unique sanitary napkin for female garment workers or lower class women to increase their productivity and income. This majorly stands for menstrual hygiene also. Team leader Connect to Grow David Irwin, CEO, Eco Int'l. Ariful Forquan, Founder and Director of AMAL Esrat Karim Eve,  Founder of Wreetu a social enterprise Umme Sharmin Kabir, Bipasha Motin, motivational speaker Radhika Tabez present in the present in the ceremony.

The ceremony was enlightened with their inspiring and motivational speeches which include the difficulties, struggles, pain and obstacles of women regarding this social taboo. This project is a pilot partnership venture which is managed and operated by ECO Int'l Trading Company BD, which is also supported by Connect to Grow UK. This hygienic and affordable sanitary napkin 'Sokhipad' worths 50 taka a packet which contains 6 pieces of packet. This brand specially targets lower income female garment workers. Their view is to make a small amount of profit by developing women's healthier having a tagline of  'Bondu Shate Theko' (Stay with as a friend).