Ecolex Animal Nutrition Officially Launched in Bangladesh Through Strategic Partnership with Renata PLC

Category: এগ্রিবিজ এন্ড টেক্ Written by Shafiul Azam

Global feed innovation meets local poultry industry needs
Staff Correspondent: Renata PLC, one of Bangladesh’s leading pharmaceutical and animal health companies, has officially introduced Ecolex Animal Nutrition to the Bangladesh market through a high-profile technical seminar at Dhaka Regency Hotel & Resort Ltd on Saturday evening (18 October).

This exclusive event brought together poultry industry stakeholders, feed millers, nutritionists, veterinarians, animal nutritionist, integrators, and business leaders to explore science-led innovations for sustainable animal production.

Held under the theme “Partnering for Progress,” the launch event highlighted advanced feed solutions and collaborative innovation aimed at improving feed efficiency, animal health, and farm profitability in Bangladesh. The seminar emphasized practical strategies for driving productivity while ensuring long-term sustainability across the poultry value chain.

The program was inaugurated by Mr. Sirajul Hoque, Director, Renata Animal Health Division, who in his welcome address stated, “Renata has always believed in bringing world-class technologies that deliver real value to farmers. Our partnership with Ecolex opens a new chapter in scientific innovation and practical nutrition solutions for the livestock and poultry sectors of Bangladesh.”

Technical presentations were delivered by Mr. Edward Manchester, Global Commercial Director, Ecolex Animal Nutrition, Mr. Lesley WJ Nernberg, Nutrition & Business Development Consultant & Mr. Rajan Seralathan, Head of South Asia Region.

They highlighted Ecolex’s global operations, product portfolio, and bioscience innovations backed by molecular engineering. The speakers also presented data-driven insights on how Ecolex solutions are designed to address real challenges in the Bangladesh poultry sector particularly in nutrient utilization, feed digestibility, mycotoxin control, gut health, and overall farm performance.

The event concluded with a closing speech from Dr. Md. Abu Taleb, Marketing Manager ( Poultry Portfolio), Renata Animal Health Division, who reaffirmed Renata’s commitment to expanding access to globally recognized, scientifically proven animal nutrition technologies. “Renata is proud to bring Ecolex to Bangladesh. Together, we are committed to empowering farmers, strengthening nutrition solutions, and supporting a more sustainable future for the industry,” he added.

The launch marks the beginning of a transformative partnership between Renata PLC and Ecolex Animal Nutrition aimed at delivering innovative nutrition for a sustainable future in Bangladesh’s poultry and livestock sectors.

Founded in 2005, Ecolex Animal Nutrition is internationally recognized for developing advanced nutritional technologies that support animal performance, health, and economic sustainability. Their product innovations are already being used in over 50 countries across Asia, Europe, and the Middle East.