Distinctive Campaign of the Most Popular Hybrid Rice Variety "Dhani Gold" in Amon Season

Agrilife24.com:ACI Seed conducted a 15 days Deep Rural Activation Program for "Dhani Gold" including a road show, Haat-Bazar based Campaign, retailers contact, spot farmers meeting, and game show for the farmers in the focused area of hybrid Amon rice.

The program covered Mymensingh, Netrokona, Sherpur, Jamalpur, Bogra, Rajshahi, Rangpur, Kurigram, Nilphamari, Dinajpur, Thakurgaon, Panchagarh, Kushtia, and Cumilla. Bayer Crop Science (Principal of Dhani Gold) has given outstanding support implementing the program. The program was organized by the promotional team of Bayer Crop Science along with the sales team of ACI Seed recently.

The objectives of the program were to create hype in the market, drive the audiences to the distribution points, and establish communication through engagement. The representatives of the business focused on blast tolerance, no lodging problem, the yield advantage and profitability of the variety. The participating farmers and retailers were excited to know the characteristics and performance of the variety. They also have committed to cultivate the variety in this season.

"Dhani Gold" is the most popular hybrid rice variety in Amon Season and it is one of the most popular products of ACI Seed. The Business is giving a distinct attention to the variety considering the market potentiality. The farmers got very satisfactory results by cultivating "Dhani Gold" in the last couple of years. "Dhani Gold" is a medium cylinder rice variety. Its harvesting period is 125-130 days. "Dhani Gold" is a BLB resistant variety.