JAKAS Foundation is hiring a production house/firm/agency to Produce and promotion of video documentaries

Terms of Reference (ToR) for hiring a production house/firm/agency to Produce and promotion of video documentaries of the project for knowledge dissemination on "Market System development of safe poultry and poultry products’’.

1. Background:

The " Market System development of safe poultry and poultry products’’ value chain sub-project is being implemented by the JAKAS Foundation in Akkelpur and Sadar Upazilas of Joypurhat district of Bangladesh. This sub-project is part of the Rural Microenterprise Transformation Project (RMTP) of the Palli Karma-Sahayak Foundation (PKSF) and is jointly funded by IFAD, DANIDA, and PKSF. The sub-project aims to assist rural producers in developing sustainable micro-enterprises by promoting efficient farming techniques and establishing strong market linkages, thereby contributing to the overall business development of small & medium-scale entrepreneurs. Additionally, the sub-project works with producers to transform beliefs, gender norms, and perceptions, raising community awareness of social, environmental, gender, and nutrition issues in tandem with value chain activities. To further educate the community and project participants, the JAKAS Foundation has initiated the hiring of a consultant to produce a video highlighting agricultural best practices, marketing strategies, and cross-cutting awareness activities. 

2. Objectives of the assignment

• Showcase Key Positive Changes: Highlight the transformative effects of the project on beneficiaries through the adoption of good practices and value-added approaches in safe poultry and poultry products.
• Demonstrate Impact on Income Generation: Illustrate how the project's activities have enhanced income-generating opportunities for rural producers, fostering sustainable livelihoods.
• Engage the General Audience: Create impactful and engaging video content that communicates the project's success stories and broader social, economic, and environmental impacts to inspire and inform a wide audience.

Specific objective:

The specific objectives of the assignment are –

• Develop High-Quality Video Content: Produce a 2-3 minutes video documentary and 3 short reels (45-90 seconds each) to effectively convey the core messages of the "Market System development of safe poultry and poultry products" initiative.
• Promotion: Impact video documentary & 3 short reels are broadcast to local TV channel (dish line), present by content creator as well as boosting.
• Address Key Issues and Outcomes: Highlight critical challenges, transformative changes, and success stories that illustrate the impact of value chain approaches on beneficiaries' attitudes, behaviors, and policies.
• Encourage Community Engagement: Inspire the audience to actively discuss and adopt sustainable practices within their communities, emphasizing opportunities for income generation and good farming practice.
• Tell a Compelling Story: Present the project's activities and successes through a dramatic and engaging narrative, using real-life examples to showcase the positive changes experienced by participants.

3. Scope of the assignment related to the objective

The firm will undertake all necessary tasks to complete the assignment, including conducting essential research, gaining a thorough understanding of the project, and traveling extensively to project locations. At the outset, the firm will prepare an initial work plan detailing the team composition, strategies, and other relevant information required for the completion and submission of the video content. The video scripts will be developed collaboratively with the RMTP PMU of PKSF and members of the JAKAS Foundation team. Client approval of the scripts will be required before production begins. Upon receiving script approval, the firm will proceed with production, managing all aspects of filming and other essential tasks. After production is completed, the consultant will present a draft video to the client for review and feedback. Any necessary revisions will be made based on the client's input, after which the final version of the video will be delivered.

1. a) Quality of Video Footage: All video content must be recorded in 4K resolution or higher, ensuring exceptional visual quality.
2. b) Media Elements: The content should integrate a variety of media, including audio, video footage, computer graphics, and photographs.
3. c) Language: The primary language of the video will be Bengali, accompanied by English subtitles (British English).
4. d) Copyright Ownership: The JAKAS Foundation and the PMU of PKSF RMTP will retain full ownership of all content, including footage, photographs, and interviews.
5. e) Duration: The final video product should be 2-3 minutes long, along with five reels, each lasting 45-90 seconds. 

4. Duration of the assignment

This job must be completed within a specified timeframe, aligning with the readiness of crops in the fields. The plan should be developed, followed by the recording of videos and stories. After completing the outdoor filming, the entire project must be finished within 45 days.

5. Schedule of the deliverables

The assignment will be completed following the schedule below:

• The firm or consultant will provide a detailed work plan and information about team members within 5 days of signing the contract.
• Submit a detailed script and outline for approval from the JAKAS Foundation and PMU of RMTP PKSF before the final shooting.
• The firm/consultant will submit a video documentary 2-3 minutes and 3 reels of 45-90 seconds each for social media promotion.
• Impact video documentary & 3 short reels are broadcast to local TV channel (dish line), present by content creator as well as boosting.
• The firm/consultant will provide all the video footage and final products to the JAKAS Foundation and PMU of PKSF on a USB drive as well as a shareable link. 

6. Qualification of the firm

The production firm will be evaluated against the following criteria:

1. The firm must have at least 2 years of experience in producing films, video documentaries, video contents, audio-visuals for government authorities as well as national and international development agencies.
2. The firm must have the experience of producing audiovisual contents and running social media campaigns for a national or international development organization.
3. Technical and human resources to ensure smooth, on-time and high-quality production without outsourcing
4. Demonstrated capacity of producing video contents by in-house director pool, production, and postproduction facilities under one roof
5. Possession of necessary logistics like a microbus, shooting equipment, editing panel, sound studio, etc.
6. Clear articulation of capacity and skill, and innovative approaches to carry out the assignment
7. Experience in producing digital contents for social media as well as mainstream media outlets.
8. Team should have a good combination of experienced journalists, media professionals and their relevant educational qualifications such as a degree in communication, film and multimedia is preferred.

Team composition and Key experts: The team should have core members with the following qualification sourcing

7. Service and facilities to be provided by the client

The necessary information on the assignment will be provided by JAKAS Foundation and PKSF RMTP’s PMU. Additionally, JAKAS Foundation/PKSF will also provide necessary guidance and comments on the draft scripts and draft versions of the video within the required period of time. The client will not provide any logistic support to the firm/consultant. If necessary, officials of JAKAS Foundation/PKSF may accompany the crews while visiting the fields. 

8. Service and facilities to be provided by the firm/consultant

The firm/consultant will provide the deliverables within the mentioned period using their own office space and other necessary logistics. Additionally, the firm/consultant will host any member of the client while making correction to the draft versions of the videos. The firm/consultant will provide all the final versions of the video content along with the raw footage in a SSD storage device/pendrive.

9. Institutional arrangement: The consulting firm will report to the `Project Focal’ and/or his/her designated person regarding their scope of services, deliverables and other assignment related issues. 

10. Consulting Firm (National) Selection Process:

Quality and Cost Based Selection (QCBS) Method and Standard Request for Proposal (SRFA:PS-5) Documents on Lump-Sum contract of Schedule 1 of the Public Procurement Rules-2008 of the Government of Bangladesh will be followed in evaluation of applications, selection the consultant, negotiation, signing of contract and receipt of video documentary. 

11. Mode of Payment: 

1. JAKAS Foundation will pay the cost of the video content (OVC) the assigned firm/consultant subject to the completion of all deliverable’s acceptance of PKSF by deducting TAX (Including Tax) at source as per the Government rules of Bangladesh and VAT will be paid by JAKAS Foundation. Payments will be made through A/C Payee cheque/Electronic Fund Transfer (EFT) based on the following milestones: 

1. Payment (100% of total contract value) will be made upon submission and acceptance of the final video documents and deliverables. 

12. Disclaimer

The JAKAS Foundation management reserves the right to amend the terms of reference at any time as required upon mutual discussion with the firm/consultant. JAKAS Foundation reserves the right to terminate the contract at its sole discretion in case of non-compliance of the terms and conditions that will be finally agreed. 

13. Application process

Interested Consulting Firms are invited to submit an Expression of Interest (EoI) along with company registration, up-to-date trade license, tax clearance paper, Business Identification Number (BIN), last three years audit reports, bank solvency certificate and company certification, staffing, office information. Besides, the EoI should also include:

• Detailed completed and ongoing experience including similar experiences with supporting documents.
• Clear work plan including outputs/deliverables and detailed time frames;
• A cover letter outlining the suitability of consulting firm for the assignment, motivation and summarizing relevant experience;
• a full description of the profile and experience of the team member;
• Contact details from at least two independent referees with in-depth and proven knowledge of the applicant’s expertise and relevant work experience; 

14. Submission of Proposal

Interested organizations are requested to submit their Expression of Interest (EoI) Proposal with the above-mentioned documents to 17 February 2025 on or before 5.00 PM via physically or the following email This email address is being protected from spambots. You need JavaScript enabled to view it. mentioning the EoI for above mentioned job for JAKAS Foundation written on top of the sealed envelope. 

15. Professional Liabilities

The agency is expected to carry out the assignment with due diligence and in accordance with prevailing professional standards. A proper consultation with JAKAS Foundation and PKSF needs to be maintained in terms of planning, designing, documentation, development and reporting.

16. Confidentiality

All documents, reports and information from this assignment will be regarded as JAKAS Foundation and PKSF’s property, so the mentioned outputs or part of it cannot be sold or used in any other case without the prior permission of JAKAS Foundation and PKSF or the government.

17. Rights

JAKAS Foundation will reserve the Intellectual Property Rights (IPR) for all deliverables of the assignment. PKSF authority also reserves the right to cancel, change, and modify any part or the whole assignment any time before the contract or during the contract period.